BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY

Marijke De Veirman; Ineke Tack; Liselot Hudders

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BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY

Marijke De Veirman, Ineke Tack, Liselot Hudders

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372592

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.494-498

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury social media marketing Instagram customer brand equity fashion industry sponsored content

Introduction
Theoretical Development
  Entertainment.
  Customization.
  Interaction.
  Word of mouth.
Case Study: The Delvaux Instagram Page
Discussion and Conclusion
References

저자

Marijke De Veirman(Ghent University, Belgium)
Ineke Tack(Ghent University, Belgium)
Liselot Hudders(Ghent University, Belgium)

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