The global luxury travel market is in a constant state of flux, and traditional players have to adapt to the rising challenges in various areas of their business model. As new players emerge, using technology and the global reach of the Internet and social media to reach out to a discerning group of travelers, they speak to the changing expectations and behavior of international consumers. Our study will shed light on these consumption and travel patterns, on ways new disruptors in the field of luxury hospitality successfully differentiate themselves from their more traditional competitors and on the implications this will have on the business models of five-star hotels in Switzerland. While limited in scope, this study will provide insight relevant to academics and professionals in the field of luxury hospitality.

ABSTRACT
 INTRODUCTION
  Defining Luxury
 THEORETICAL BACKGROUND
  Key Drivers of Change in the Global Luxury Hospitality Market
  Luxury Travelers: Evolving Expectations and Behavior
  Tradition and Innovation: Existing Concepts of Luxury Hospitality and New Disruptors in the Field
 RESEARCH OBJECTIVE
 METHODOLOGY
 RESULTS AND ANALYSIS
 CONCLUSION
 REFERENCES

• Luca Fernandes(B.B.A./Zurich University of Applied Sciences, Switzerland)
• Fabio Duma(Zurich University of Applied Sciences, Switzerland)