HOW OLD IS GOOD FOR ROLEX? FASHIONING HERITAGE AND INNOVATION INTO STRATEGIC ADVANTAGE - koreascholar

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HOW OLD IS GOOD FOR ROLEX? FASHIONING HERITAGE AND INNOVATION INTO STRATEGIC ADVANTAGE

Pedro Mir, Patricia Sanmiguel, Maria Eugenia Josa

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URLhttps://db.koreascholar.com/Article/Detail/372599

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.522

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

brand heritage; fashion; luxury Rolex; millennials; Instagram

저자

Pedro Mir(ISEM Fashion Business School, Spain)
Patricia Sanmiguel(ISEM Fashion Business School, Spain)
Maria Eugenia Josa(ISEM Fashion Business School, Spain)

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