AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION - koreascholar

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AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION

Yoo-Kyoung Seock, Christina F. Zeng

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372600

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.523-526

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Chinese consumers age gender WeChat perceptions electronic word-of-mouth intention

목차

Introduction
Literature Review
Methodology
Data Analysis and Results
Discussion and Implications
References

저자

Yoo-Kyoung Seock(The University of Georgia, USA)
Christina F. Zeng(Abercrombie & Fitch, Shanghai, China)

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