HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY - koreascholar

논문 상세보기

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY

Regina Burnasheva, Yonggu Suh

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372603

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.536-537

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury fashion brands millennials materialism country of origin online purchase intention

목차

ABSTRACT
References

저자

Regina Burnasheva(Sookmyung University, Republic of Korea)
Yonggu Suh(Sookmyung University, Republic of Korea)

같은 권호 다른 논문