THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT TRAITS AND CONSUMER CHOICE - koreascholar

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THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT TRAITS AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372604

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.538-539

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fast fashion low quality consumer choice

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Qianhui Shen(Zhejiang SCI-TECH University, China)
Yang Sun(Zhejiang SCI-TECH University, China)

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