HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS - koreascholar

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HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS

Susana Marques, Vitoria Lindo, Helia Pereira

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372605

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.540

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brands gender purchase intention consumer motivations.

저자

Susana Marques(ISCTE Univeristy Institute of Lisbon, Portugal)
Vitoria Lindo(ISCTE Univeristy Institute of Lisbon, Portugal)
Helia Pereira(ISCTE Univeristy Institute of Lisbon, Portugal)

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