“MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY - koreascholar

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“MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY

Cecilia Pasquinelli, Serena Rovai

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372607

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.543-57

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

COO luxury brand identity heritage

목차

ABSTRACT
Research Background
Methodology
Expected findings
References

저자

Cecilia Pasquinelli(University of Naples Parthenope, Italy)
Serena Rovai(La Rochelle Business School, Excelia Group, France)

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