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CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?
Hyunsun Yoon, Jenny Ma, Guiohk Lee
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372614
4,000원
키워드
social mediaconsumer backlashbrand crisisracial insensitivityhashtag activismLeximancerSemantic Network Analysis
목차
Introduction
Theoretical Development
Research Design
Result and Conclusion
References
Theoretical Development
Research Design
Result and Conclusion
References
저자
