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UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL CONSUMPTION

Jihyeong Son, Changhyun Nam
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372619
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.608-610
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
emotionliking behaviorsocial mediasustainability
목차
Introduction
 Theoretical Framework and Hypotheses
 Method
 Results
 Discussion and Conclusion
 References
저자
  • Jihyeong Son(Washington State University, USA)
  • Changhyun Nam(Iowa State University, USA)
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