WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING - koreascholar

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WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372620

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.611-612

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media marketing fashion opinion leaders narrative strategies eWOM

저자

Helen McCormick(The University of Manchester, UK)
Marta Blazquez Cano(The University of Manchester, UK)
Liz Barnes(The University of Manchester, UK)
Shuang Zhou(The University of Manchester, UK)

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