논문 상세보기

WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372620
모든 회원에게 무료로 제공됩니다.
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Shuang Zhou(The University of Manchester, UK)
  • Liz Barnes(The University of Manchester, UK)
  • Marta Blazquez Cano(The University of Manchester, UK)
  • Helen McCormick(The University of Manchester, UK)