논문 상세보기

BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS

Sharmin Attaran, Victoria Eastman
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372621
모든 회원에게 무료로 제공됩니다.
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.613
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
ethical fashionfashion labelseco-fashionsustainable fashionslow fashionfashion adoption
저자
  • Sharmin Attaran(Bryant University, USA)
  • Victoria Eastman(Bryant University, USA)
인용하기
양식 선택
언어 선택
로그인