BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS - koreascholar

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BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS

Sharmin Attaran, Victoria Eastman

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372621

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.613

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ethical fashion fashion labels eco-fashion sustainable fashion slow fashion fashion adoption

저자

Sharmin Attaran(Bryant University, USA)
Victoria Eastman(Bryant University, USA)

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