The purpose of this paper is to examine some of the profound effects of Augmented Intelligence (AI) on Product, one of the “Four-Ps” of marketing: Product, Price, Place, and Promotion. Today’s customers are used to extreme convenience, beyond the brick-and-mortar shopping experience, and beyond online images. Customers increasingly demand more information, and more personalized information. This paper addresses how the presentation of products has changed. This paper is conceptual, based on a review of academic literature on marketing strategy, psychology, AI, and Machine Learning as chronicled in major marketing and business research journals.

ABSTRACT
 INTRODUCTION
 PART I: AUGMENTED INTELLIGENCE, AN INTRODUCTION
 PART II: SAVORING – THE PRE-PURCHASE EXPERIENCE AND ANTICIPATION OF THE ACTUAL EXPERIENCE
 PART III: DESIRE—THE RESULT OF USING AI AS A TOOL TO CREATE THE SAVORING EXPERIENCE
  Makeup Genius
  3D Printing
  Virtual Try-Ons
 PART IV: REINFORCEMENT—POST PURCHASE SATISFACTION
 CONCLUSION: MEASURING SAVORING AN UPCOMING EXPERIENCE
 REFERENCES

• Sharmin Attaran(Bryant University, United States)
• Mohsen Attaran(CSUB, United States)
• Diane Kirkland(CSUB, United States)