MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION - koreascholar

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MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION

Sukki Yoon, Virginia Vannucci, Lamberto Zollo, Riccardo Rialti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372623

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.626

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

advertising brand communication luxury materialism morality social media

저자

Sukki Yoon(Bryant University, RI, USA)
Virginia Vannucci(University of Florence, Italy)
Lamberto Zollo(University of Florence, Italy)
Riccardo Rialti(University of Florence, Italy)

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