MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION - koreascholar

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MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION

Sukki Yoon, Virginia Vannucci, Lamberto Zollo, Riccardo Rialti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372623

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.626

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

advertisingbrand communicationluxurymaterialismmoralitysocial media

저자

Sukki Yoon(Bryant University, RI, USA)
Virginia Vannucci(University of Florence, Italy)
Lamberto Zollo(University of Florence, Italy)
Riccardo Rialti(University of Florence, Italy)

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