FACTORS INFLUENCING EFFECTS OF ONLINE BEHAVIORAL ADVERTISING: CENTERING AROUND THE ROLE OF PERSONAL INFORMATION COLLECTION & USAGE AGREEMENT - koreascholar

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FACTORS INFLUENCING EFFECTS OF ONLINE BEHAVIORAL ADVERTISING: CENTERING AROUND THE ROLE OF PERSONAL INFORMATION COLLECTION & USAGE AGREEMENT

Namhyun Um, Sojung Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372624

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.627

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

online behavioral advertising personal information collection & usage agreement personalization online privacy concern

저자

Namhyun Um(Hongik University, Republic of Korea)
Sojung Kim(Kyungpook National University, Republic of Korea)

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