AN EXTENDED APPROACH OF CONCEPTUALIZING AND MEASURING THE PERCEPTION AND APPRAISAL OF LUXURY FASHION - koreascholar

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AN EXTENDED APPROACH OF CONCEPTUALIZING AND MEASURING THE PERCEPTION AND APPRAISAL OF LUXURY FASHION

Klaus-Peter Wiedmann

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372625

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.628

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

perception and appraisal of luxury fashion conscious und unconscious information processing and decision making luxury fashion value associations

저자

Klaus-Peter Wiedmann(Leibniz University Hannover, Germany)

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