DO PROMOTIONS INCREASE HEALTH? THE MODERATING ROLE OF SALES PROMOTION AMONG CONSUMERS’ PURCHASE AND EXERCISE BEHAVIORS - koreascholar

논문 상세보기

DO PROMOTIONS INCREASE HEALTH? THE MODERATING ROLE OF SALES PROMOTION AMONG CONSUMERS’ PURCHASE AND EXERCISE BEHAVIORS

Seongsoo Jang, Hwang Kim, Vithala R. Rao

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372630

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.656-660

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

mobile exercise applicationoverjustificationsales promotionsexercise

목차

Introduction
Conceptual Framework
Empirical Analysis
Discussion
References

저자

Seongsoo Jang(Cardiff University, UK)
Hwang Kim(The Chinese University of Hong Kong, Hong Kong)
Vithala R. Rao(Cornell Univeristy, USA)

같은 권호 다른 논문