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ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert
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  • URLhttps://db.koreascholar.com/Article/Detail/372632
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.663-668
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Country-of-Origin-Image (COI)differentialcompetitive advantageBrazilianess
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ABSTRACT
 References
저자
  • Keila de Souza(Univali - Universidade do Vale do Itajaí, Brazil)
  • Dinora Floriani(Univali - Universidade do Vale do Itajaí, Brazil)
  • Mariana Suter(University of Leeds, UK)
  • Venilton Reinert(Halmstad University, Switzerland)
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양식 선택

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert. (2019). ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR. 2019 Global Fashion Management Conference at Paris, 663-668.

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