ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR - koreascholar

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ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372632

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.663-668

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Country-of-Origin-Image (COI)differential competitive advantage Brazilianess

목차

ABSTRACT
References

저자

Keila de Souza(Univali - Universidade do Vale do Itajaí, Brazil)
Dinora Floriani(Univali - Universidade do Vale do Itajaí, Brazil)
Mariana Suter(University of Leeds, UK)
Venilton Reinert(Halmstad University, Switzerland)

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