MAVENSHIP BEHAVIOUR AND TRIAL OF DECORATIVE COSMETIC PRODUCTS BY FEMALE CONSUMERS - koreascholar

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MAVENSHIP BEHAVIOUR AND TRIAL OF DECORATIVE COSMETIC PRODUCTS BY FEMALE CONSUMERS

Zinhle Lindani Dlamini, Nobukhosi Dlodlo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372633

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.669-671

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

immersion homophily aspirational attractiveness vanity and decorative cosmetics

목차

Introduction
Theoretical Development
Research Design and Methodology
Statistical Analysis
Results and Conclusion
References

저자

Zinhle Lindani Dlamini(Vaal University of Technology, South Africa)
Nobukhosi Dlodlo(Vaal University of Technology, South Africa)

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