MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION? - koreascholar

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MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

Elina Koivisto, Pekka Mattila

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372635

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.677

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

art marketing luxury marketing

저자

Elina Koivisto(Aalto University School of Business, Finland)
Pekka Mattila(Aalto University School of Business, Finland)

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