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SHOOTING WITH THE E-STARS: CELEBRITY ENDORSEMENT ON BUILDING AUTHENTICITY MEANINGS FOR ETHNIC FASHION BRANDS
Elena Chatzopoulou
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372651
3,000원
키워드
ethnic indexicality authenticityquality conventionsinstagramcelebrity endorsement
목차
ABSTRACT
1. Literature Review
1.1 Ethnicity in fashion, a successful brand story
1.2 Quality conventions theory and authenticity
1.3 Celebrity endorsement for fashion brands
2. Methods
3. Findings
3.1 Ethnic indexicality authenticity
3.2 Meaning transfer and alteration of emotions and perceptions
4. Discussion
1. Literature Review
1.1 Ethnicity in fashion, a successful brand story
1.2 Quality conventions theory and authenticity
1.3 Celebrity endorsement for fashion brands
2. Methods
3. Findings
3.1 Ethnic indexicality authenticity
3.2 Meaning transfer and alteration of emotions and perceptions
4. Discussion
저자
