논문 상세보기
SHOOTING WITH THE E-STARS: CELEBRITY ENDORSEMENT ON BUILDING AUTHENTICITY MEANINGS FOR ETHNIC FASHION BRANDS
목차
ABSTRACT
1. Literature Review
1.1 Ethnicity in fashion, a successful brand story
1.2 Quality conventions theory and authenticity
1.3 Celebrity endorsement for fashion brands
2. Methods
3. Findings
3.1 Ethnic indexicality authenticity
3.2 Meaning transfer and alteration of emotions and perceptions
4. Discussion
1. Literature Review
1.1 Ethnicity in fashion, a successful brand story
1.2 Quality conventions theory and authenticity
1.3 Celebrity endorsement for fashion brands
2. Methods
3. Findings
3.1 Ethnic indexicality authenticity
3.2 Meaning transfer and alteration of emotions and perceptions
4. Discussion
저자
