CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR - koreascholar

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CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR

Anastasiia A.Napalkova

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372654

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.705-707

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer engagement mobile apps mobile shopping augmented reality AR fashion involvement fashion innovativeness

목차

ABSTRACT
Reference

저자

Anastasiia A.Napalkova(Far Eastern Federal University, Russia)

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