EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY - koreascholar

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EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372656

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.709-711

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

message sidedness brand engagement luxury brand comments on social media ad perceived credibility

목차

Introduction
Method
Result and Implication
References

저자

Inea Kim(Dongguk Univ., Republic of Korea)
Yung Kyun Choi(Dongguk univ., Republic of Korea)

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