VIRTUAL PROXIMITY: LUXURY FASHION BRANDS ALLURING MILLENNIALS? - koreascholar

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VIRTUAL PROXIMITY: LUXURY FASHION BRANDS ALLURING MILLENNIALS?

Linda Lisa Maria Turunen, Hannele Kauppinen-Räisänen, Joonas Ketola

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URLhttps://db.koreascholar.com/Article/Detail/372658

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.718-719

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media millennial luxury brand engagement

목차

ABSTRACT
References

저자

Linda Lisa Maria Turunen(University of Helsinki, Finland)
Hannele Kauppinen-Räisänen(University of Vaasa, Finland)
Joonas Ketola(University of Vaasa, Finland)

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