HOW B2B MARKETERS CAN UTILIZE SOCIAL MEDIA AND GAIN INTELLIGENCE THAT IS USED TO DEVELOP SUSTAINABLE CUSTOMER RELATIONSHIPS IN THE FASHION INDUSTRY - koreascholar

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HOW B2B MARKETERS CAN UTILIZE SOCIAL MEDIA AND GAIN INTELLIGENCE THAT IS USED TO DEVELOP SUSTAINABLE CUSTOMER RELATIONSHIPS IN THE FASHION INDUSTRY

Yang-Im Lee, Peter Trim, An Vu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372659

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.720-721

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

customer orientation luxury social media network quality information

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Yang-Im Lee(University of Westminster, United Kingdom)
Peter Trim(Birkbeck, University of London, United Kingdom)
An Vu(Thuyloi University, Vietnam)

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