THE EFFECT OF THIRD PARTY ORGANIZATION ENDORSEMENT ON BRAND PERFORMANCE - koreascholar

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THE EFFECT OF THIRD PARTY ORGANIZATION ENDORSEMENT ON BRAND PERFORMANCE

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372662

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.738

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

third party organization endorsement perceived value parasocial relationship B2B marketing brand performance

저자

Chunlin Yuan(Business Management Institute of Henan University, China)
Kyunghoon Kim(Changwon National University, Republic of Korea)
Hakil Moon(Eastern Michigan University, USA)
Shuman Wang(Henan University, China)
Xiaolei Yu(Business School of Henan University, China)

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