LUXURY FASHION BRANDING ON THE INTERNET - koreascholar

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LUXURY FASHION BRANDING ON THE INTERNET

Carmen-Maria Albrecht, Pietro Häger

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URLhttps://db.koreascholar.com/Article/Detail/372665

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.746-747

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury fashion brands brand equity value dimensions online distribution Product assortment

목차

ABSTRACT
References

저자

Carmen-Maria Albrecht(University of Applied Sciences Muenster, Germany)
Pietro Häger(University of Mannheim, Germany)

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