The purpose is to propose and test the model for measuring the reputation of fashion brands. In order to test the model, 10 in-depth interviews with 10 Spanish Fashion CEOs and top managers were conducted. The findings validated variables: brand awareness, product and service quality, brand affect, self-congruence and sustainability and provided social networking as the new variable and removed the financial performance variable.

ABSTRACT
 LITERATURE REVIEW
 RESEARCH METHOD
  Qualitative research methodology
  Measurement Instrument
 DATA ANALYSIS
 CONCLUSION
 REFERENCES

• Paula Gárgoles(ISEM Fashion Business School- University of Navarra, Spain)
• Ružica Brečić(University of Zagreb Faculty of Economics and Business, Croatia)
• Alica Grilec(University of Zagreb Faculty of Textile Technology, Croatia)