IS ONLINE FASHION A “FLAT WORLD”? AN ANALYSIS ABOUT BRANDS AND MARKETS BEHAVIOR - koreascholar

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IS ONLINE FASHION A “FLAT WORLD”? AN ANALYSIS ABOUT BRANDS AND MARKETS BEHAVIOR

Patricia SanMiguel, Teresa Sadaba, Simone Guercini

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372668

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.753-756

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

online behavior fast fashion luxury consolidate markets emerging markets

목차

Introduction
Theoritical Development
Result and Conclusion
References

저자

Patricia SanMiguel(ISEM Fashion Business School - University of Navarra, Spain)
Teresa Sadaba(ISEM Fashion Business School - University of Navarra, Spain)
Simone Guercini(University of Florence, Italy)

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