DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS - koreascholar

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DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372670

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.759-760

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Alibaba cross-cultural analysis culture e-commerce fashion website usability.

목차

ABSTRACT
References

저자

Monica Faraoni(University of Florence, Italy)
Lala Hu(Catholic University of the Sacred Heart, Italy)
Lamberto Zollo(University of Florence, Italy)
Riccardo Rialti(University of Florence, Italy)

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