DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS - koreascholar

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DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372670

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.759-760

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Alibabacross-cultural analysisculturee-commercefashionwebsite usability.

목차

ABSTRACT
References

저자

Monica Faraoni(University of Florence, Italy)
Lala Hu(Catholic University of the Sacred Heart, Italy)
Lamberto Zollo(University of Florence, Italy)
Riccardo Rialti(University of Florence, Italy)

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