CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN CONSUMERS - koreascholar

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CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN CONSUMERS

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URLhttps://db.koreascholar.com/Article/Detail/372671

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.761-762

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

regulatory focus fashion identity evaluation

목차

Introduction
Methods
Results
Discussion
References

저자

Mayuko Nishii(Waseda University, Japan)

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