THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS - koreascholar

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THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

Cunhyeong Ci, Hyo-Gyoo Kim, Seungbae Park, Heebok Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372677

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.790-791

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

TV commercial viral part-list cuing effect

목차

ABSTRACT
Reference

저자

Cunhyeong Ci(Kookmin University, Republic of Korea)
Hyo-Gyoo Kim(Dongguk University, Republic of Korea)
Seungbae Park(Seoul National University of Science & Technology, Republic of Korea)
Heebok Lee(Sangji University, Republic of Korea)

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