HOW SERVITIZATION AFFECTS CUSTOMER EXPERIENCE? - koreascholar

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HOW SERVITIZATION AFFECTS CUSTOMER EXPERIENCE?

Kyeong Kook Jang, Joonheui Bae, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372680

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.798

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

servitization experience value-in-use commitment customer engagement social identity theory

저자

Kyeong Kook Jang(Changwon National University, Republic of Korea)
Joonheui Bae(Kyungpook National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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