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ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND
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- URLhttps://db.koreascholar.com/Article/Detail/372681
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목차
Introduction
Theoretical Background
Methodology
Results and Discussion
Conclusions
References
Theoretical Background
Methodology
Results and Discussion
Conclusions
References
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