THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT - koreascholar

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THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372682

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.804-809

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

cross-cultural effect consumer-brand relationship brand engagement Kérastase L'Oreal

목차

Introduction
Theoretical background
Methodology
Preliminary findings
References

저자

Pedro Nobre(L'Oreal, Portugal)
Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)

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