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ANALYZING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON LUXURY AND MASS-MARKET FASHION BRANDS

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  • URLhttps://db.koreascholar.com/Article/Detail/372683
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
 References
저자
  • Joana Fonseca dos Santos(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)