STORYMAKING: AN INVESTIGATION ON THE PROCESS OF CO-CREATED BRAND STORYTELLING IN THE SPORTING GOODS INDUSTRY

논문 상세보기

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Introduction
Literature Review
Methodology
Results
Conclusions, Implications and Limitations
References

저자

Daniela Langaro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Charlotte Hackenberger(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)

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