FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION - koreascholar

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FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION

Hélia Pereira, Maria De Fátima Salgueiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372686

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.824-826

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

models’ age; consumer perceptions purchase intention structural equation modeling

목차

Introduction
Theoretical Development
Research Design
Results and Conclusions
References

저자

Hélia Pereira(Lisbon University Institute (ISCTE-IUL), Portugal)
Maria De Fátima Salgueiro(Lisbon University Institute (ISCTE-IUL), Portugal)

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