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LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/373878
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.827
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
luxury brand customizationregulatory focus effectcustomization componentspurchase intention
저자
  • Dayeon Choi(Yonsei University)
  • Eunju Ko(Yonsei University)
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양식 선택

Dayeon Choi, Eunju Ko. (2019). LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS. 2019 Global Fashion Management Conference at Paris, 827-827.

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