LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS - koreascholar

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LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/373878

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.827

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand customization regulatory focus effect customization components purchase intention

저자

Dayeon Choi(Yonsei University)
Eunju Ko(Yonsei University)

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