GAMIFICATION MARKETING IN CONSUMER EXPERIENTIAL VALUE AND SATISFACTION - koreascholar

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GAMIFICATION MARKETING IN CONSUMER EXPERIENTIAL VALUE AND SATISFACTION

Young Ju Lim, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/373882

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.831

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

gamified marketing activities experiential value satisfaction

저자

Young Ju Lim(Yonsei University)
Eunju Ko(Yonsei University)

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