The objective of this study was to analyze labeling improvements and evaluate willingness to pay for health functional foods with a focus on the caution for intake. For this study, we conducted a survey on health functional food intake behavior, confirmation and improvements of cautions for intake. We assessed the willingness to pay for improvement of the caution for intake. Consumers anticipate improved immune function, and fatigue improvement after consumption of health functional foods. They mainly checked the function components related to efficacy and effectiveness, ingredients and their contents, ingestion amount and method, expiry date and best mode of storage, product name, and cautions associated with ingestion of health functional foods. They has been difficulties in obtaining sufficient caution information for intake from the current labeling method. Therefore, it is necessary to improve the labeling of caution for intake. The analysis indicated that about 5.14% of the respondents were willing to pay more if new labeling was introduces. However, there is still controversy over their safety, which is damaging to the consumers. Therefore, by providing consumers with accurate and detailed information on cautions for intake, it can contribute to securing safety and improving the quality of health functional foods.

Abstract
 서 론
 연구대상 및 방법
  1. 조사대상
  2. 조사내용
  3. 통계분석
 결과 및 고찰
  1. 섭취행태
  2. 섭취 시 주의사항의 개선
  3. 섭취 시 주의사항 개선을 위한 추가지불의사
 요약 및 결론
 References

• 박선정(식품안전정보원) | Sun-Jung Park (National Food Safety Information Service)
• 양성범(단국대학교 환경자원경제학과) | Sung-Bum Yang (Dept. of Environmental and Resource Economics, Dankook University) Corresponding author