The purpose of this study is to investigate systematic and comprehensive explanation about safety behavior by applying integrated model of Theory of Planned Behavior (TPB) and Social Cognitive Theory (SCT). By showing the interrelationship of effects of factors affecting safety behavior in a single model, comprehensive understanding regarding safety behavior will be possible. Research design, data, and methodology: This study try to integrate the two theory, TPB and SCT, to introduce background factors, such as safety culture, affecting cognitive factors of subjective norm, safety attitude, perceived behavioral control, safety consciousness, which are again affecting behavior intention of the TPB. We composed 73 questionnaire to analyse the relationship among factors affecting safety behavior. The questionnaire were distributed to stewards and stewardesses of KAL, ASIANA, and LCCs. 422 were collected and used for analysis. Factor analysis, regression analysis, and control effect analysis were conducted using SPSS windows version 2.0. Results: The safety culture, safety atmosphere, and safety education/training were turned out to affect subjective norm, safety attitude, perceived behavioral control, safety consciousness. And the cognitive factors also showed to affect safety intention significantly. The results that safety intention affects safety behavior was found. Also there are control effect of cost consciousness and punishment while safety intention affects safety behavior. Conclusions: Safety is the virtue that should be given first priority to in our daily life. To secure safety, everyone in an organization should have high level of safety intention and conduct safety behavior. The study results provide systematic and comprehensive understandings on the relationship among factors affecting cabin crews’ safety behavior. The results will help design safety related regulations, education/training, and support employees to engage in safety behavior related activities.

Abstract
1. 서론
2. 이론적 배경
    2.1. 개념의 정의
    2.2. 이론
3. 연구설계
    3.1. 가설 설정
    3.2. 연구모델
    3.3. 연구방법
4. 분석 결과
    4.1. 인구통계학적 분석 결과
    4.2. 요인분석 결과
    4.3. 회귀분석 결과
5. 결론
References

• Gee-Yun KIM(Faculty of Accounting and Finance, Nha Trang University) | 김지윤 Corresponding Author
• Sang-Beom PARK(Faculty of Accounting and Finance, Nha Trang University/Candidate, Feng Chia University, Taiwan (R.O.C.).) | 박상범