This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.

1. 서 론
2. 이론적 배경
    2.1 신제품의 개념
    2.2 블루오션전략
    2.3 신제품개발 변수 및 성과에 관한 연구
3. 연구모형 및 가설설정
    3.1 연구모형
    3.2 가설설정
    3.3 변수의 측정
    3.4 자료수집 및 분석방법
4. 실증분석 및 연구가설 검정
    4.1 요인분석 및 신뢰도 분석
    4.2 연구가설의 검정
5. 결 론
    5.1 연구의 요약
    5.2 연구의 한계점 및 연구방향
References

• Hyung-Il Kim(국립안동대학교 대학원 산업시스템공학과) | 김형일 Corresponding Author
• Young-Jae Shin(국립안동대학교 대학원 산업시스템공학과) | 신영재