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Factors Influencing Balanced Scorecard Application in Evaluating the Performance of Tourist Firms KCI 등재 SCOPUS

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한국유통과학회 (Korea Distribution Science Association)
초록

This study investigates the impact levels of determinants on the Balanced Scorecard application in evaluating the performance of tourism firms in Hanoi. The tourism industry not only promotes economic development, but also contributes to expanding cultural exchanges and improving people’s knowledge. However, Vietnam’s tourism industry is under fierce competitive pressure, with the participation of foreign enterprises, with large amount of capital, high professionalism and wide network. The rivalry is happening aggressively on many aspects such as products and human resources. Therefore, tourism firms are in urgent needs of having effective methods to evaluate its performance in order to improve business and development efficiency. This study uses data of tourism firms in Hanoi during 2018-2019. The data used for analysis and regression consists of 135 observations. We use Cronbach’s Alpha, EFA and regression model to learn the effect of different variables on the Balanced scorecard application in evaluating the performance. The results show that two determinants, including internal factors of tourism firms (IF) and external factors of tourism firms (EF) had positive relationships with the Balanced scorecard application in evaluating the performance. Based on the findings, recommendations are given for improving the Balanced scorecard application in evaluating the performance of tourism firms in Hanoi.

목차
Abstract
1. Introduction
2. Literature Review
3. Theoretical Background
    3.1. Contingency Theory
    3.2. Stakeholder Theory
4. Research Methodology
5. Results
    5.1. Results of Quality Scale Analysis
    5.2. Exploratory Factor Analysis (EFA)
    5.3. Regression Model Analysis
5. Recommendations
References
저자
  • Duc Dinh TRUONG(Faculty of Accounting, University of Labor and Social Affairs)
  • Hoan NGUYEN(Faculty of Economics, Natural Resources and Environment, Hanoi University of Natural Resources and Environment) Corresponding Author
  • Thi Quynh Lien DUONG(Economics Department, Vinh University)