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Examining Customers’ Continuance Intentions towards E-wallet Usage: The Emergence of Mobile Payment Acceptance in Vietnam KCI 등재 SCOPUS

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한국유통과학회 (Korea Distribution Science Association)
초록

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features – mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism – are introduced as fundamental elements, which influence customer’ continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer’ trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

목차
Abstract
1. Introduction
2. Literature Review
    2.1. Impact of Mobile Application Quality onCustomer’s PEOU and PU
    2.2. Impact of E-wallet Familiarity on Customer’sPEOU and PU
    2.3. Impact of Situational Normality onCustomer’s PEOU and PU
    2.4. Impact of Customer’s PEOU and PU onCustomer’s Satisfaction
    2.5. Impact of Feedback Mechanism and PaymentSecurity on Customer Trust in the E-WalletPlatform
    2.6. Impact of Customer Satisfaction on CustomerContinuance Intention
    2.7. Impact of Customer Trust on CustomerContinuance Intention
3. Research Methods and Materials
    3.1. Research Design
4. Results and Discussion
    4.1. Assessment Measurement Model
    4.2. Assessment Structural Model
5. Discussion and Managerial Implications
6. Conclusions and Research Limitations
References
저자
  • Nguyen Ngoc Duy PHUONG(School of Business, International University Ho Chi Minh City) Corresponding Author
  • Ly Thien LUAN(School of Business, International University Ho Chi Minh City)
  • Vu Van DONG(Vice President, Baria Vungtau University)
  • Nguyen Le Nhat KHANH(Quan Thu Duc Hospital)