The purpose of this study is to improve some problems of the country-of-origin labeling based on the perception of consumers. For this, we surveyed 636 people. The questions of the survey are largely divided into three categories; 1) criteria and subject for imposition of fine, 2) the possibility of getting consumers confused with the products using domestic regional names as domestic products, 3) criteria for the country-of-origin transplantation of agricultural products and forestry products. According to the results, more than 30.0% of consumers preferred that it is adequate for imposing fine as much as its total sales, regardless of the type of business. In addition, in the case of products using domestic regional names, consumers can be confused about the products with domestic ones, even though there is a standard for confusing country-of-origin labeling. Standard for changing the country-of-origin of agricultural, forestry products and livestock, fisheries products are not balanced. The results of this study can be used as basis data for revising the country-of-origin labeling.

Ⅰ. 서 론
Ⅱ. 원산지표시법의 문제점
    1. 과징금 및 과태료 제도
    2. 거짓 표시 등의 금지
    3. 이동․이식 등으로 인한 세부 원산지표시
    4. 원산지표시 개선 방향
Ⅲ. 연구 방법
    1. 조사 방법
    2. 응답자 특성
Ⅳ. 연구결과
    1. 농식품 표시 확인 빈도
    2. 과징금 및 과태료 제도개선
    3. 거짓 표시 등의 금지 개선
    4. 이동․이식 등으로 인한 세부 원산지 표시개선
Ⅴ. 요약 및 결론
References

• 임건우(단국대학교 환경자원경제학과) | Lim Geon-Woo
• 양성범(단국대학교 환경자원경제학과) | Yang Sung-Bum Corresponding author