This research is an exploratory study that examined how users perceive and evaluate voice assistants differently from websites. Interviews revealed that users of voice assistants apply social norms to a machine. They used social perception descriptors and addressed the voice assistant as an autonomous, female agent and developed social relationships.

ABSTRACT
INTRODUCTION
METHOD
RESULT
CONCLUSIONS
REFERENCES

• Claire Whang(California State Polytechnic University - Pomona, USA)
• Hyunjoo Im(University of Minnesota, USA)
• Garim Lee(University of Minnesota, USA)