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STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE

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  • URLhttps://db.koreascholar.com/Article/Detail/400522
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

The retailing industry is experiencing a significant transformation driven by e-commerce adoption and tech-innovations; being under pressure to provide exciting and memorable shopping experiences that lead to customer acquisition and brand loyalty. This paper depicts three innovative retail solutions from Australia for business growth through strategic implementation of technology, in-store design and customer engagement.

목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
AUSTRALIAN CASE STUDIES
CONCLUSION
REFERENCES
저자
  • Dr Barbara Gligorijevic(Sydney City School of Business – Top Education Group, Australia1)