This research tests the roles of vertical versus horizontal collectivism in affecting the relationships between place attachment, perceived environmental responsibility and pro-environmental behaviour. In doing so, the research addresses the boundary conditions for the attachment-behaviour link and provides guidance for implementing environmental policies using place attachment as the policy tool.

ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESES
METHOD
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES
APPENDIX

• Zening Song(Beijing Foreign Studies University, China)
• Ahmad Daryanto(Lancaster University, United Kingdom)
• Didier Soopramanien(Lancaster University, United Kingdom)