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CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY
Pradipta Halderpradip, Tommi Laukkanen
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/400665
4,000원
초록
The study applies the concept of consumer innovativeness to predict Indian consumers’ purchase intention of electric car and wood fibre-based clothing. Consumers with high novelty seeking attitudes appear to be early adopters of these two eco-innovations suggesting that marketers need to highlight the novelty attributes of these sustainable products.
키워드
consumerinnovativenessEco-innovationIndia
목차
ABSTRACT
INTRODUCTION
CONCEPTUAL FRAMEWORK AND HYPOTHESES
RESEARCH METHOD AND CONSTRUCT VALIDITY
RESULTS
CONCLUSIONS AND IMPLICATIONS
REFERENCES
INTRODUCTION
CONCEPTUAL FRAMEWORK AND HYPOTHESES
RESEARCH METHOD AND CONSTRUCT VALIDITY
RESULTS
CONCLUSIONS AND IMPLICATIONS
REFERENCES
저자
